| Diwali is just around the corner, and while the festive spirit fills the air, the all-important task of finding the perfect outfit kicks in! Lucky for us, the fashion game on Instagram is stronger than ever. From the delicate threads of chikankari to bold, fusion wear that will make you the talk of the town, India’s homegrown brands are taking the digital world by storm. Whether you’re looking to dazzle in a traditional lehenga or keep things chic and comfy in a flowy kurta, these emerging labels have something for every festive mood.
No need to endlessly scroll through Instagram – we’ve got you covered! These 15 brands bring the best of Indian craftsmanship to your doorstep, offering an eclectic mix of timeless elegance and contemporary edge. Get ready to slay the Diwali style game and light up your wardrobe just as brightly as the diyas! |
1. Dohr
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A rising star in sustainable fashion, Dohr offers contemporary clothing rooted in Indian traditions. With minimalistic designs and handwoven textiles, their collection is perfect for a sophisticated and elegant Diwali wardrobe.
2. House of Chikankari
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A fresh take on the timeless art of chikankari, this brand has become a favourite for its beautiful hand-embroidered kurtas, sarees, and dresses. Their delicate and intricate pieces make for graceful Diwali outfits, ideal for those who appreciate classic styles.
3. Koshur
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Specializing in authentic Kashmiri craftsmanship, Koshur offers beautiful pashmina shawls, embroidered suits, and ethnic wear that bring a touch of elegance to any festive celebration. Their Instagram presence showcases the richness of Kashmir’s heritage.
4. Saaksha & Kinni
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Known for bold prints and fusion designs, Saaksha & Kinni has garnered attention for their unique take on Indian wear. Their vibrant, edgy outfits combine traditional embroidery with modern silhouettes, perfect for those looking for something unconventional this Diwali.
5. MulMul
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MalMal aesthetic is rooted in traditional Indian embroidery and craftsmanship with a modern twist. Their kurtas, lehengas, and sets are adorned with intricate detailing, making them great for festive celebrations while appealing to younger, trendy shoppers on Instagram.
6. Nidhi Yasha
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A newer label with a strong celebrity following, Nidhi Yasha’s collections focus on luxury festive wear, featuring rich fabrics and elaborate embroidery. Ideal for a high-fashion Diwali look, her designs are both dramatic and elegant.
7. Aachho
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Though not completely new, Aachho has gained substantial attention recently for its vibrant and ethnic wear collections. Their Jaipur-inspired prints and traditional techniques offer the perfect mix of festive vibes and comfort.
8. Kritika Dawar
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This brand offers edgy fusion wear that combines Indian heritage with modern cuts. Kritika Dawar’s collection is all about bold colours, strong silhouettes, and intricate embroidery, perfect for those who want to make a statement this Diwali.
9. KoAi
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KoAi focuses on reviving traditional block prints with contemporary designs. Their flowing kurtas and festive sets are made using handloom fabrics, making them an ideal choice for a comfortable yet stylish Diwali wardrobe.
10. Inej
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Inej is known for its fluid and contemporary take on Indian wear, using modern silhouettes with traditional handwork. Their pieces are understated yet luxurious, perfect for someone looking for subtle elegance during the festive season.
11. Jisora
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Offering vibrant prints, flowy silhouettes, and comfortable yet chic ethnic wear, Jisora has quickly become popular for their affordable and fashionable festive pieces. Their kurtis, sets, and sarees are Instagram favourites for Diwali dressing.
12. True Browns
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A newer brand, True Browns focuses on timeless pieces with modern touches, perfect for festivals like Diwali. Their designs include contemporary lehengas, kurtas, and dresses that blend comfort with style.
13. Lavanya The Label
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Known for stylish and affordable ethnic wear, Lavanya The Label offers festive lehengas, shararas, and kurta sets that are perfect for Diwali celebrations. Their designs feature a fusion of modern and traditional elements.
14. Kavana
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Kavana offers classic, elegant Indian wear with a modern twist. Their handcrafted sarees, lehengas, and dresses are perfect for festive occasions and are a popular pick for those seeking subtle, sophisticated looks.
15. Saundh
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Saundh is a contemporary ethnic brand that merges rich textiles with artistic prints and embroideries. Their festive collections are ideal for the Diwali season, offering a balance of tradition and modernity with their pieces.
| These newer brands, with their fresh take on Indian fashion, are perfect for Diwali shopping. They have built a strong presence on Instagram, attracting a following with their innovative designs and vibrant, festive collections. |
