| G one are the days when jewellery was solely about tradition or formality. Today’s Millennials and Gen Z are rewriting the rules, embracing pieces that are playful, versatile, and deeply personal. This generation isn’t afraid to experiment with bold designs, minimalistic accents, or quirky statements that reflect their individuality. In this feature, we dive into the world of up-and-coming jewellery brands that are redefining elegance and creating designs for those who live outside the box. These brands cater to the trendsetters, the rebels, and the dreamers – individuals looking for accessories that not only complement their style but also tell a story. From silver stunners to gold statements and diamond dazzlers, these collections are perfect for scratching that jewellery itch without conforming to the conventional. |
Azga
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Melding traditional Indian craftsmanship with contemporary aesthetics, Azga delivers a unique range of jewellery that appeals to both men and women. Their collections often incorporate intricate details, reflecting a perfect balance of heritage and innovation.
Mivraa
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India’s first 9k and 10k gold jewellery brand, Mivraa makes gold accessible to the modern generation. With chic, understated designs and affordable luxury, Mivraa caters to young men and women looking to add a touch of glamour to their everyday outfits without breaking the bank.
Kicky and Perky
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A premium silver jewellery brand making waves with its bold and contemporary designs. Known for their attention to detail and artisanal craftsmanship, Kicky and Perky’s collections bring a modern twist to timeless elegance. Their latest Ribbonia Collection blends fluid lines with intricate motifs, perfect for those who value sophistication with an edge.
A Little Extra
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Quirky and unconventional, this brand offers handcrafted jewellery for those who like their accessories to stand out. From whimsical pendants to offbeat earrings, every piece by A Little Extra is designed to spark joy and serve as a conversation starter.
Devi Jaipur
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With roots in Jaipur, Devi collaborates with local artisans to create exquisite silver jewellery adorned with gemstones and vibrant enamelling. Each piece is a modern take on traditional craftsmanship, making it a favourite among those who cherish a touch of cultural charm.
Nyne Jewels
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A brand that epitomizes fashion-forward thinking, Renaei targets the high-growth demographic of young jewellery lovers. Known for its stylish yet wearable pieces, Renaei is perfect for those who want to align their accessories with contemporary trends.
Dhora
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For jewellery that blends heritage with a modern twist, Dhora stands out. Each piece is designed with cultural influences and urban aesthetics, creating an irresistible appeal for young professionals and creatives.
The Olio Stories
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A master of minimalism, The Olio Stories delivers jewellery that is versatile and chic. With a focus on stackable rings, layered necklaces, and multi-way earrings, this brand appeals to those who favour understated sophistication.
| These brands are breaking away from traditional notions of luxury, offering innovative designs that reflect individuality, creativity, and modernity. Whether you’re looking for a bold statement piece or a subtle everyday accessory, this curated selection has something for everyone. |
