A visit to the legendary Hacienda PATRÓN in Jalisco, Mexico, became the creative catalyst for Suneet Varma’s latest couture collection, Quetzalli. This collaboration between India’s leading fashion designer and PATRÓN, the world’s #1 super-premium tequila, celebrates the seamless fusion of craftsmanship and innovation. The collaboration was unveiled with India’s first-ever PATRÓN Hacienda-inspired fashion show, on 06th December at The Upper House by Tivoli, Chattarpur, New Delhi. The evening showcased Quetzalli alongside signature PATRÓN cocktails, including the vibrant PATRÓN Picante, crafted to complement the flavors of the collection’s Mexican muse.

Drawing inspiration from PATRÓN’s meticulous tequila-making process starting with hand-harvested Weber Blue Agave and crafting exceptional varieties like Silver, Reposado, Añejo, and the ultra-premium El Cielo Quetzalli reflects the bold spirit and timeless craftsmanship with contemporary elegance. The collection is a tribute to the masterful hands that shape not only tequila but also the very fabric of culture and creativity. Every piece in this collection reflects the timeless beauty, boldness, and soul of the Mexican spirit, intertwining ancient traditions with modern elegance.

“This collaboration with Patrón brings together our shared passion for artistry and heritage. The Quetzalli collection reflects a fusion of refined couture and Mexico’s rich culture, honoring both Patrón’s craftsmanship and my vision for elegance. Quetzalli showcases a striking interplay of lace, sheer fabrics, and cool separates, blending sensual allure with a sophisticated edge. Intricate lacework pays homage to Mexican artistry, while sheer accents add a sensual, daring appeal. Designed for the contemporary woman, the collection features versatile pieces that transition effortlessly from day to night, exuding elegance and confidence. Together, we celebrate tradition and innovation, creating a collection that embodies timeless beauty.”

Suneet Varma

“At PATRÓN, we are driven by a passion for authenticity and craftsmanship. Hacienda PATRÓN stands as a beacon of tequila innovation, inspiring this remarkable collaboration with Suneet Varma. Quetzalli embodies our shared commitment to artistry, creating a beautiful synergy between Mexican tradition and Indian elegance. The celebratory dinner at the Mexican Embassy was a fitting tribute to this partnership, highlighting the cultural depth and excellence that PATRÓN represents.”

Mr. Adtnu Tiwari

 

Adding to the celebration, this collaboration was marked by an exclusive dinner at the Mexican Embassy a week before the launch. Hosted by His Excellency Mr. Federico Salas, Ambassador of Mexico, the evening honored the shared artistry and cultural heritage of Mexico and India. Guests enjoyed an exquisite menu of Mexican cuisine paired with PATRÓN-inspired cocktails, setting the tone for this exceptional partnership.

As tequila continues to captivate Indian consumers with its versatility, PATRÓN remains at the forefront of the super-premium spirits category, blending tradition and modernity. The Quetzalli collection and its grand unveiling stand as a testament to this legacy, offering an immersive experience that bridges two rich cultural worlds.