Countless events, numerous shopping sprees and the universal dilemma that plagues us all – never having anything to wear. How often do we find ourselves lost in this conundrum? Pretty often I would say!
We spend time to carefully pick and buy an outfit for a special occasion and then never wear it again. Because of course, you cannot be seen wearing the same outfit again. So while the wardrobe struggle for air, we still find ourselves with nothing to wear. Would it not be nice if we could just pick different outfits every time and spend less time and money at the same time?
To address this existential concern, Akshay Taneja launched ‘Rent A Closet’.
Rent A Closet is a one of its kind online portal that allows one to rent, buy and even lend designer clothes and accessories. This creative venture is spearheaded by Akshay Taneja, who is the young face and torch bearer of TDI Infratech Ltd. Akshay is an alumnus of The University of Manchester, England and is rising to be the front runner in global fashion space with this new venture. With his leadership skills and strong financial acumen, Akshay is guiding the company through the creative journey with equal emphasis on growth and profitability.
How does Rent A Closet differ from other wardrobe renting platforms, you may ask.
RAC is an amalgamation of creative ideas and extravagant fashion choices where three unique services are provided under one umbrella, viz., buy, borrow and lend. The aim behind RAC is to provide women the ease of opportunity to rent or buy designer clothes, accessories and other essentials for a fraction of the retail price and effort. This takes major worries off their mind so they can look and feel just as beautiful as they are and enjoy the special occasions to the fullest.
RAC offers a seemingly endless variety of almost everything – ethnic wear, cocktail dresses, glittering jewellery and ‘Cinderella’ dresses too. Majority of the collection on RAC is aimed to appease the Indian market with some of the most renowned names of the fashion industry associated with the venture; the most sought after names being Varun Bahl, Manish Arora, Shantanu and Nikhil, Manish Malhotra, Anita Dongre, Ritu Kumar, Sabyasachi, Gaurav Gupta, Preeti S Kapoor, Amethyst, Rimple and Harpreet Narula and Ridhima Bhasin. RAC is an easy concept to follow. Go on the website and rent a dress of your choice for a few days, wear it and return it. Pay slightly extra for insurance, just in case you spill some merlot on your midis.
It’s a catchy concept that has been gaining steam in the volatile economic times. For instance, for a lehenga that is worth INR 50,000/-, you will have to pay INR 5000-7000 which is only 10-15% of the retail cost. You get to keep the lehenga for 4-8 days and return with much ease requesting for a pick-up online. The website allows you to book a free trial slot and provides free delivery too. The website even serves as a platform for you to buy dresses or accessories from their extensive range of luxury designer brands of national and international repute. You can even lend your designer wear by getting in touch with them to help you through the process. RAC brings all the shopping comforts at home and vouches for the authenticity and quality of the merchandise.
RAC has been regularly mentored by the remarkable fashion designer and stylist, Varun Bahl, in order to help the business develop a robust strategy and shared his insight on the industry essentials. Varun Bahl launched his designer label in 2001 after he graduated from NIFT New Delhi. Since then, he has carved out a niche for himself in the Indian and International fashion circuit alike. He enjoys blending subtle undertones of western and free-form designing that make his dresses contemporary and global in their appeal. Varun Bahl’s designs are known to be eccentric, innovative and make for luxury style statements in the most real sense. The designer believes that couture can be incorporated into one’s daily life, and is best known for his signature style of blending vintage elements with modern silhouettes to create beautiful amalgamation of classic and contemporary. Having a fashion guru on board is nothing but an asset to guide a fashion portal.
In addition to all things fashionable, the founders wanted a beautiful face with fresh Indian appeal that could make ethnic wear look more fashionable. Owing to this, RAC has recently signed actress Soha Ali Khan as the brand ambassador. Soha Ali Khan can undoubtedly be counted among one of the best-dressed people in Bollywood and is known for her excellent body of work. Youngest prodigy of the Pataudi family, Soha Ali Khan is the most likely choice to endorse a high-end jewellery and couture label platform.
Gear up for the wedding season with RAC, so the only thing you need to think about are your dance moves!
