It has been one of the most important missions of our central government to encourage Indians to ‘ Make In India’. Prime Minister Narendra Modi has been stressing on making India a self reliant and enterprising country. A strong belief in these ideas led to the inception of ‘Sher King’, a first of its kind ‘Made in India’ affordable luxury fashion brand.
The recently launched brand boasts made in India products with the designs and touch and feel of some of the finest luxury brands from across the globe while being modestly priced. The unisex fashion brand houses a wide range of products like clothing, accessories and footwear for both men and women.
Meet the founder: Siddhartha Goenka, 30 has been born and brought up in Delhi. Since his childhood days he was passionate about luxury fashion and went on to study luxury brand management from Duomo Di Milano. He further did a few specialization courses related to affordable luxury and design at Marangoni Fashion Institute, Milan a.k.a the mecca of fashion. After his illustrious education journey, he was quick to realize the void in the Indian fashion scene which is not yet covered i.e. making luxury affordable for masses.
He decided to take the plunge and bridge the gap, after 2 years of constant research he came up with a brand which is affordable, high end, detail to perfection. His belief was when India is the manufacturing hub for all the global fashion premium and semi premium brands, why not have a brand which is Indian and can be recognized globally.
His focus on design and eye for detail ensures that all the products are ultra-premium enriched with handcrafted luxury which we witness only in high end brands. The inspiration has always been the high streets of Milan, Paris, London where he grew up mostly and wanted to bring the change in Indian masses segment.
The main vision of Sidhartha and mission of the brand is to fulfill a common man’s desire which he/she is unable to fulfill as premium things often cost more than their pocket and cheaper versions are not at all fulfilling. In any case the consumer is only compromising with their needs, the motive is to bridge the gap.
Changing The Game
Breaking the monotony of international luxury brands by giving the consumers a price effective, luxury level product while focusing on areas like quality, design, inspiration. Sher King aims to establish itself as parallel and affordable alternative to Italy and make a difference globally.
Vision
Our aim is to introduce India’s first swadeshi fashion brand with an objective to provide high end luxury fashion at affordable prices for mass consumers covering all categories from Ready to Wear , Footwear, Hand Luggage, Eye Wear & Fashion accessories.
Desire is to bring India’s fashion name in Global fashion market by changing the ongoing thumb rule of fashion industry where the audience is restricted to high end expensive fashion , whereas our in-native is to provide the same high end fashion at 1/5 of the price without compromising on technique, quality, sustainability & consumer satisfaction.
Our in-native will focus mainly on innovating new ways to make a consumer experience better & affordable for masses. We want to create a situation where it’s a win win for consumer in every aspect.
Italians think they rule the fashion industry, but they don’t know India’s major strength is karigiri. Which is an inborn talent & is available at a very low cost, Italians can’t even think of. What India need is a little bit of training and state of the art facility and they will be ready to shake the global fashion scene.
India Manufactures for almost all the big fashion houses across the globe as labour is cheap, skilled, on time. What India lacks is its own brand that can change the way fashion is all about. If the Indian market is eligible to cater to some of world’s biggest fashion houses then it can very well take care of its own nation oriented brand and bring a fashion kranti globally.
Where to get it:
Coming soon:
Stores
Fbb: 300+ stores across India Max & lifestyle: 250+ stores Central: 30
Shoppers stop: 85 Reliance Trends: 505 Pantaloons: 220
Online
Amazon, Myntra, Jabong, Ajio
Retail Outlets
Premium retail boutiques at leading malls coming soon
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