“Welcome to Delhiites Spotlight, a new weekly column in which team Delhiites showcases its favorite homegrown brands and the movers and shakers behind them”
Heads Up For Tails has become a synonym for luxury pet care in the country, they have made a name for themselves as producers and curators of high quality, aesthetically pleasing products for our furry family members.
They have grown from a single mall kiosk to a national retail chain boasting of 32 outlets and 9 spas spread across the country (along with an e-commerce website that delivers to every corner in India) in just a little over a decade.
RashiNarang, a proud pet parent and the driving force behind HUFT, grew up with family pets and from a young age, found herself protecting and cherishing animals.
She followed the conventional path by completing her education and starting a corporate job but she soon realized her heart was not in it and found herself drawn to the idea of creating things that her own dog, Sara would love. She saw that there weren’t enough options for pets in the domestic market and felt like filling that lacuna was her calling in life.
In 2008, she decided to follow her passion by starting a pet wear brand that not only created good quality products but made them fashionable and beautiful. Her drive to pamper and cherish all furballs by offering them choices soon made her a force to reckon with and has now established HUFT firmly as the path-breaking, tastemaker of pet wear.
In a conversation with Delhiites, Rashi tells us that in 2020, the brand was supposed to take things to the next level with multiple launches and exciting tie-ups planned. Now, post-lockdown, they are back with a bang and planning to kick things off with a gorgeous new Indian collection, a novel concept in pet wear, created lovingly using authentically Indian motifs and symbols. The idea being to make our fluffy babies feel as lavish and royal as the rest of us during the festival season.
They have also recently released a new Pastel collection which contains rain-proof products made of vegan leather and rose gold accents. These drool-worthy accessories will definitely make your pet the neighborhood-style icon.
The aesthetics are definitely something that they seem to have mastered but at the core, being a pet mom herself, Rashi ensures that the products are more functional than decorative and everything fills a void in the market.
They’ve created a one-of-its-kind nutritional treat that contains ingredients which will improve your pet’s health, strengthen their immunity, and serve as a supplement to their diet.
While all of that already sounds amazing, something that most people of will find very surprising is the new collaboration between HUFT and Wild Earth, a technology startup developing clean protein dog food that has been featured on Shark Tank. Wild earth claims that Dogs, do need protein, but can easily absorb it from a meat-free diet.
Rashi tells us that the idea behind bringing them to India is to offer an alternative that will appeal to vegetarian/vegan households as well as the environmentally conscious pet parents out there.
This conversation makes one thing abundantly clear, there is no stopping this dynamo from helping animals and making their lives as carefree and comfortable as possible. We hope her story serves as an inspiration for every person with a slightly off-beat, slightly unconventional dream to break the mould and bravely tread the road less taken.
