AN45°, the skincare brand founded by entrepreneur Neha Arora, has marked its official Delhi launch with the introduction of four products under its Gluta Collagen range: Gluta Collagen Bodywash, Gluta Collagen Facewash, Gluta Collagen Face Serum and Gluta Collagen Face Cream. The launch took place on 12 September at Naarma, Epicuria, Nehru Place, bringing together beauty professionals, content creators and consumers from across Delhi NCR.

Founded in 2023, AN45° spent its initial years focused on product trials, research and formulation before entering the market in February 2026. The brand’s first months of commercial operations were dedicated to selling, gathering consumer feedback and understanding product-market response, before moving into a wider public launch.

The newGluta Collagen range marks AN45°’s expansion into a broader everyday skincare portfolio, covering cleansing, body care and targeted facial care. The four-product range is designed to address multiple steps of a consumer’s skincare routine as the brand looks to build distribution and consumer adoption across India Over the next 12 to 18 months, the company aims to strengthen its presence across major Indian markets and build the distribution and consumer base required to scale AN45° into a larger national skincare business.

AN45°’s next phase of growth will focus on on-ground consumer experiences, with the brand planning activations that allow consumers to directly discover and experience its products. These initiatives will be followed by a wider omnichannel push across quick commerce and e-commerce platforms, including Nykaa, Blinkit and Amazon, alongside its existing channels.

The company is targeting approximately 2.5x revenue growth over the next 12 to 18 months, driven by increased product adoption, expansion across key Indian markets and wider online and offline distribution. The strategy is centred on building consumer traction and distribution depth while scaling the brand in line with market demand.

“AN45° has taken a research and consumer-led approach from the beginning. We spent considerable time on trials and understanding the market before entering the commercial phase, and our first months were focused on listening to consumers and learning from their response to the products. The next phase is about taking that learning to a much larger audience through experiential initiatives and stronger distribution,” said Neha Arora, Founder, AN45°.

AN45° is currently fully founder-funded, with no institutional or venture capital funding involved. The company is focused on building the business through consumer adoption and operational growth, while keeping strategic investment as a potential avenue for future expansion. As the brand establishes a larger consumer base, it also plans to evaluate the potential for AN45° retail stores in Delhi and other key markets.

The Delhi launch brought together creators and beauty professionals including Noor Vishu Sehgal, makeup artist Guneet Virdi, Sahil Malhotra, Tanvee Tutlani, Bhawna Chandani and Kavitta Aroraa, who interacted with the founders and experienced the new product range.