1. Ete India
The brand Ete founded by Nikita Taneja, stands for inclusivity, acceptance, and empowerment. They reject the notion that there is a singular definition of beauty and instead champion the idea that beauty is multifaceted, subjective, and deeply personal. Their brand philosophy is to practicalize the women’s day and nightwear to make it have both form and function. They celebrate the diversity of women’s bodies and believe that beauty comes in all shapes, sizes, and colors.
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2. Koshur India
The brand started from humble beginnings in a basement with a dream and a budget in October 2021 by a mother and daughters trio. What motivated them to follow their passion was the intention to display and showcase the beauty of traditional Kashmiri embroidery to a wider audience. They envision themselves bringing the beautiful handicrafts and heritage of India to a global platform and empowering local artisans.
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3. Studio MoonRay
A celebration of craft and modernity, Moonray is inspired by timelessness and rarity, forged from global artisanal perspectives. A luxury ready-to-wear brand, Moonray draws upon craft’s endless possibilities. Each Moonray piece is ethically hand crafted by Chanakya’s master-artisans and comprised of the finest materials, always consciously sourced— including hemp, organic cotton and jersey, raw denim, forest certified viscose, recycled threads, and vegan leather made from cacti.
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4. Imwip
IMWIP is a high street brand that expresses admiration and appreciation for individuals who are working and getting through each day in accordance to improve and grow. Moreover, reminding everyone that fashion is a mirror that boosts self-confidence while also redefining it as a way of self-expression. At IMWIP, they believe that growth is constant work in progress.
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5. Pinks and Pastels
Pinks and Pastels is a brand that redefines femininity for the modern women, empowering her to feel comfortable and confident and effortlessly embrace her style no matter where she is. Linen is their core fabric. Versatile, super fine and enduring. They use some of the most exclusive linens from all over the world (Irish, Italian, Belgian).
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6. Sonam Parmar Jhawar
Born, raised and trained in Pune from School of Fashion Technology, Sonam hails from the Sewing Machine industry business family.Her signature style has oodles of fresh colours and an eccentric dose of bling.She prides in her attention to detail and all things pretty. A SPJ outfit provides delightful company through day and night, brunch and party. From fashionistas to women from every walk of life, her chic and contemporary creations can be adorned by everyone.
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7. Twinkle Hanspal
Transforming her flair into craft, Twinkle Hanspal embarked on a career in design in 2017. The label initially started as an extension of the designer’s own personal wardrobe. Amalgamating the idea of comfort and style, she set sail to redefine casual-chic & present a fine range of elevated essentials to revamp your wardrobe. The silhouettes are derived from classic Indian drapes and western cuts to fit the sartorial needs of a modern woman.
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8. Prose Stories
Prose Stories is a young, contemporary design house with an aim to create something beautiful for every woman. As a brand they focus on everyday luxury, easy cool silhouettes, and colours that are inspired by the beauty of Indian culture. They believe in creating styles that meet trends while staying true to who they are.
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9. No Grey Area
No Grey Area is a modern-day casual wear brand that modernises traditional silhouettes while keeping the art of Indian craftsmanship intact. The label is an ongoing creative journey through time, delving back into history and exploring the mysticism of ancient India. It is a heartfelt tribute to authenticity in cultural representation.
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10. Qua Clothing
A Delhi-based brand founded by sibling duo Rupanshi and Bharat to fill the enormous gap in the market for excellent workwear for women that is based on the subtleties of power dressing. QUA creates “modern classics” that are classified as trans-seasonal clothing that show both an eye toward the future and nostalgia for old-school elegance. The homegrown brand aims to revive the art of power dressing through thoughtful designs, premium quality fabrics, trans-seasonal wear, and ethical sourcing
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